I would venture to say that almost all of us in the hardwood lumber industry have a company website. And all of us have probably been trying really hard to improve the frequency of when we appear in relevant searches for full truck loads of items such as red oak, white oak and poplar lumber. At least the members of the Baillie Group have been!
Today, it is more important than ever to have a strong online presence. One of the best ways to achieve this is to optimize your website for organic search. This means making sure your website is easy for search engines to crawl and index, and that your content is relevant to the keywords that people are searching for.
Here are a few tips that have been shared with us to improve our SEO results that we find beneficial.
Use optimal images - Images can play a big role in your SEO. Make sure your images are high-quality and relevant to your content. Use descriptive file names and alt tags to help search engines understand what your images are about.
Keep your meta description lengths under 160 characters - The meta description is a snippet of text that appears under your website listing in search results. It is important to write a concise and compelling meta description that accurately describes your content.
Generate high-quality content that is relevant to your target audience - This is the most important factor in SEO. Write content that is informative, engaging, and easy to read. Make sure your content is relevant to the keywords that people are searching for.
Build your backlinks - Backlinks are links from other websites to your website. They are a signal to search engines that your website is authoritative and trustworthy. Build backlinks by guest blogging, submitting your website to directories, and participating in online communities when possible.
Lastly, be sure to use analytic tools to track your website traffic and see how your SEO efforts are performing. Monitor your results and be open to trying and testing new things.
By following these tips you should be able to improve your SEO results and drive more traffic to your website.
What other things have worked for you? Let us know. We would love to hear from you. And be sure to follow us on LinkedIn!
Tony C.
The Baillie Group